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Visit website: ExpoPlatform

3 Countries (United Kingdom, Ukraine, India)

Key Contributions:

Improved usability and visual consistency across the platform.
Conducted competitor analysis to refine design strategy.
Collaborated with an international team to implement design improvements.
Created a comprehensive style guide for long-term design consistency.
Enhanced user experience, making the platform more intuitive and engaging.

780k+ Online Meeting Minutes

380k+ Online Session Minutes

370+ Visitors

13k+ Exhibitors

My Impact on Product

Developed and launched new design solutions to improve the user experience by creating new web pages, and updated the desktop and mobile platform, increase in revenue:

This contributed to a company
net profit of

1700

Executed an advertisement campaign introducing 10+ new pages, which significantly improved customer-to-purchase retention rates by

In ExpoPlatform, one of the key problems I solved was the lack of an adaptive and user-friendly design across different devices. The platform was primarily designed for desktop users, making it difficult for attendees, exhibitors, and event organizers to navigate and interact efficiently on mobile devices.

Design Challenge to Seamless Experience

The evolution from a desktop-only approach to a desktop-first strategy, culminating in a hybrid adaptive and responsive design.

Kick-off meeting

I have started my work from a deep discussion with a company CEo and product leader Tanya Pinchuk, which helped me understand the business goal. From the discussion, I have found out that client does not had strong justification in adding new version of a design, so the final goal was not very clear to me, so I decided to perform my own research over the field.

Is a mobile version truly necessary?

Justification and user research

First of all I decided to take a look into the site usage data, and with a help of DS perform a device dependent analysis of the site usage. Amount of site opening per user will be not representative, since it will not show us how long users stay within the platform, so we pulled a breakdown by Time Spend on the platform page by Device Type.

Break Down of Platform Opens by Device Type

Time

Users

5m+

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5k+

________________________________________________________________________________________________

30s

________________________________________________________________________________________________

500

________________________________________________________________________________________________

100

Mobile

Tablet

Laptop

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Insight

By overlaying Time Spend chart with Page Open count by device type, I have found out that, despite majority of the users interacting with a platform from either laptop or desktop devices, mobile device demonstrating a significant gap from Page Open ratio to Time Spend, which was clearly indicating missing opportunity in a user retention of mobile devices.

“

⭐⭐☆☆☆
The website has a great concept, but unfortunately, it lacks a mobile-friendly version, making it difficult to navigate on a phone. The text is too small, buttons are hard to click, and I constantly have to zoom in and out. In today’s digital world, a responsive design is essential.

“

⭐⭐⭐☆☆
The website works fine on a desktop, but it’s not optimized for mobile or iPad. On my phone, the layout is hard to navigate, and on my iPad, elements don’t scale properly, making the experience frustrating.
A responsive design would make a huge difference.

Top Insight

User feel frustration navigating thru the website on mobile devices, having hard times to navigate due to layout issues.

How should I design a mobile version of the platform, considering that UI elements and graphics are key attractors driving the main business metrics, including event organization success rate?

Adaptive + Responsive design approach

These key principles shaped my approach to designing the new experience:

User-Centered Design

In ExpoPlatform I focused on creating an intuitive and seamless experience by understanding user needs and behaviors.

Consistency & Scalability

I developed a structured design system to ensure a cohesive look and feel across all platforms.

Clear Information Hierarchy

I organized content and features effectively to improve navigation and user engagement.

Schedule

Business Matching

Booking

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At ExpoPlatform, I designed engaging and user-friendly emails showcasing the company's features.

I designed graphic elements for marketing materials and email campaigns to visually highlight the company's features.

My work at ExpoPlatform involved creating marketing materials, email campaigns, and UI designs to improve user engagement across web and mobile.